The world of skincare is always evolving, and 2025 is bringing some exciting (and slightly surprising) trends. From the power of peptides to the curious case of salmon sperm, we’re seeing a shift towards science-backed simplicity and long-term skin investment. But, as new innovations emerge, some outdated trends are making their exit. Let’s break down the current trends in skincare to look out for.
Trends in skincare: The ins for 2025
1. Sunscreen every day, no exceptions
No surprises here. SPF remains the holy grail of skincare. Whether you’re battling hyperpigmentation, ageing, or sun damage, daily sunscreen application is non-negotiable. (And yes, that includes cloudy days, winter months, and working-from-home-with-a-window views.)
We offer medical dermatology services to help manage sun damage, hyperpigmentation, and related skin conditions.
2. Double cleansing still reigns supreme
Wearing makeup? Double cleansing is still your best friend. First, an oil-based cleanser breaks down makeup and excess sebum. Then, a water-based cleanser removes dirt and residue, ensuring a truly clean slate.
3. Collagen banking: Investing in your future skin
Collagen naturally declines with age, and collagen banking is the practice of stimulating its production early to slow the signs of ageing. Think of it as investing in your skin’s future by preserving collagen now for long-term benefits.
Key methods include:
- Laser rejuvenation
- RF microneedling
- Non-surgical skin tightening
We offer advanced procedures to help you preserve and restore collagen for long-term skin health.
4. Salmon sperm skincare: The unexpected hero?
Yes, you read that right. Salmon sperm-derived DNA is gaining attention for its regenerative properties. PDRN (polydeoxyribonucleotide) is rich in nucleotides and peptides that act as collagen biostimulators, helping to improve elasticity, hydration, and overall skin health. It may sound unusual, but ongoing clinical trials are exploring its effectiveness in skin regeneration.
5. Peptides, peptides, and more peptides
Peptides are no longer just a buzzword, they’re a skincare staple. These powerful amino acids help boost collagen production, improve elasticity, and maintain a firm, youthful complexion. Expect to see more multi-peptide formulas in serums and moisturisers.
For advanced collagen restoration, we provide treatments like lasers, chemical peels, and microneedling, along with Skinceuticals P-TIOX, available at our practice.
6. Science-backed, dermatologist-approved products
Consumers are becoming more ingredient-savvy, and the days of blindly following influencer recommendations are fading. In 2025, skincare is all about products with clinical research, dermatologist backing, and proven results.
We guide patients in choosing evidence-based skincare solutions tailored to their skin concerns.
7. Good skin quality > Heavy coverage
Gone are the days of caking on foundation to mask skin concerns. The future is about improving skin quality so you can confidently wear less makeup.
Treatments like chemical peels, Hydrafacials, and injectable moisturisers like SkinVive can help you achieve that naturally radiant look.
8. The skin-mind connection: Skincare meets wellness
Stress, sleep, and mental health are directly connected to your skin. In 2025, expect to hear more about mood-boosting skincare and neurocosmetics, with products designed to enhance skin health while promoting relaxation and overall well-being. Learn more about how your nervous system, gut health, and emotional well-being influence conditions like acne, eczema, and psoriasis.
Our approach includes collaboration with endocrinologists and dietitians to address internal skin triggers.
9. Subtle enhancements and a natural look
Overfilled faces are out. 2025 is all about soft enhancements. Think hydrated skin, gentle contouring, and restoring volume subtly. The goal? To look fresh, not frozen.
We specialise in injectable moisturisers like SkinVive and skin boosters to enhance without overdoing it.
10. Elevated body care: Treating more than just the face
In 2025, body skincare is getting serious. From pigmentation treatments to firming creams and body-focused peels, below-the-neck care is finally getting the attention it deserves.
We offer treatments for body pigmentation, keratosis pilaris, and skin-tightening solutions for a holistic skincare approach.
Trends in skincare: The outs for 2025
1. IV drips and glutathione drips
IV drips promising “glowing skin” and “detoxing” are losing credibility due to limited science, unpredictable results, and emerging side effects. It’s time to focus on proven solutions.
2. Complicated 12-Step routines
More isn’t always better. Multitasking products (like SPF + moisturiser + antioxidants) will dominate, making skincare simpler and more efficient.
3. Sleeping with makeup (Still a no-go)
We’re entering 2025, not 2015—sleeping in makeup is still a cardinal skincare sin. It clogs pores, accelerates ageing, and increases breakouts. Cleanse before bed. Always.
4. Overfilled faces and overdone aesthetics
The extreme “pillow face” look is officially out. Instead, expect to see more hydrated, balanced, and naturally sculpted results in filler applications.
We specialise in subtle enhancements and natural-looking injectables.
5. DIY skincare remedies (Lemon juice, baking soda & toothpaste? No thanks)
Kitchen experiments belong in cookbooks, not on your skin. Harsh DIY treatments cause chemical burns, irritation, and long-term damage. Stick to scientifically formulated skincare.
6. Chasing “perfection” instead of embracing individuality
Flawless, airbrushed skin is unrealistic. 2025 is about accepting skin texture, pores, and natural beauty instead of chasing perfection.
7. Wig glue installations on skin
Excessive glue use can damage hairlines and irritate the skin, causing breakouts, dermatitis, and traction alopecia. The new approach? Skin-safe adhesives, glueless wig installations, and hair-friendly techniques. Avoid placing your wig directly on or above your hairline, and don’t keep it on for too long—aim for a day or two at most. Ensure the band isn’t too tight to maintain a healthy installation.
8. Ignoring neck and hand skincare
We take care of our faces but neglect our necks and hands which are two areas that show ageing first. In 2025, expect an increased focus on neck firming treatments, hand rejuvenation, and SPF for all exposed skin.
9. Trendy but irritating ingredients
Just because an ingredient is hyped doesn’t mean it’s safe for everyone. Expect a shift away from fragrance-heavy, overly exfoliating, or sensitising ingredients in favour of gentler, more balanced formulations.
10. Neglecting professional treatments
Skincare products are essential, but some concerns need expert intervention. Investing in dermatologist-led treatments will be the game-changer in long-term skin health.
At Dr. Khoza’s dermatology practice in Sandton, Johannesburg, we stay ahead of the trends in skincare while prioritising science, safety, and individual skin needs. Whether you’re looking for medical, surgical, or cosmetic dermatology services, our expert team is here to help.
Book a consultation today with our renowned dermatologist, Dr. Nokubonga Khoza, and start your journey to healthy, glowing skin in 2025.
